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SUMMARY:&quot\;Hunters\, Gathers and Groundhogs: consumers as co-developer
 s to deliver novel mobile applications&quot\; - Nick Lansley\, Head of R &
 amp\; D\, Tesco
DTSTART:20110412T170000Z
DTEND:20110412T181500Z
UID:TALK30790@talks.cam.ac.uk
CONTACT:Michelle Heydon
DESCRIPTION:*ABSTRACT*\n\nNick talks about how Tesco went back to basics t
 o  understand its customers and how they might have a more enjoyable\, use
 ful and time-saving shopping trip through use of digital retail on their m
 obile\, TV\, etc - rather than having an 'app' just for the sake of it\, o
 r not going in an 'app' direction at all.\n\nOrganisational changes occurr
 ed as a result of the behavioural change that was undertaken which in turn
  resulted in open innovation and the use of third parties and a developer 
 community to "build stuff for customers".\n\n\n*About the Speaker:*\n\nNic
 k Lansley is one of the most innovative thinkers in the area of web and mo
 bile applications for retail.  As one of the originators of Tesco.com\, he
  first built web and downloadable applications to enable wine and grocery 
 home shopping on slow modem internet connections\, the first of which was 
 launched 1996 apened opened by Tesco's Tim Mason and Bill Gates.\n\nHe the
 n managed grocery web development through to 2000\, when he took on his cu
 rrent research role to help to deliver a service better for customers - wo
 rk that continues apace to this day.\n\nHe was recently appointed an inaug
 ural member of the UK's Mobile Commerce Joint Industry Committee (MCJIC)\,
  an industry initiative established to ensure that businesses are prepared
  for the opportunities and challenges that accompany the explosive growth 
 in mobile commerce. In May 2010 Wired UK voted him #35 in the "The Wired 1
 00" - Britain's top digital power-brokers.\n\n\nPlease confirm your intent
  to attend to the organiser\, Michelle Heydon: mh569@cam.ac.uk
LOCATION:Seminar Room\, Wolfson College
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