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SUMMARY:Designing the Wider Web - Cennydd Bowles\, Interaction Designer an
 d Writer
DTSTART:20110606T173000Z
DTEND:20110606T190000Z
UID:TALK31192@talks.cam.ac.uk
CONTACT:Michele Ide-Smith
DESCRIPTION:The dominance of the desktop browser is over – the web has b
 ecome wider. After so long painting in a tiny corner of the canvas\, it’
 s time to broaden our approach.\n\nIt’s understandable that the communit
 y is somewhat nervous about the changes ahead. So far\, we’ve mostly res
 ponded by scratching around for device-specific tips\, but this isn’t su
 stainable or scalable. We should transcend “platformism” and instead l
 earn to design for diverse contexts\, displays\, connectivity\, and inputs
  by breaking devices down into first principles. Instead of the defective 
 dichotomy of the “desktop” and “mobile” web\, designers should aim
  to create great user experiences using the truly fluid nature of the web.
 \n\nCennydd Bowles is an interaction designer and writer based in Brighton
 \, UK.\n\nHis book Undercover User Experience Design\, written with collea
 gue James Box\, has been acclaimed as "a must have for your bookshelf". He
  writes a popular blog and contributes to influential publications includi
 ng A List Apart\, Johnny Holland and .net magazine. \n\nAt Clearleft (Desi
 gn Agency of the Year 2009)\, Cennydd advises clients including Samsung\, 
 The Open University\, JustGiving\, Gumtree and WWF International on the be
 nefits of putting users first. He also shapes the design and strategy of C
 learleft's famous Silverback usability testing suite and pioneering web fo
 nts application\, Fontdeck.\n\nA leading figure in the British user experi
 ence community\, Cennydd co-founded the UX London and UXCampLondon confere
 nces and is an active mentor of British user experience talent. He speaks 
 at design and UX conferences across the globe\, and his thoughts on design
  have been featured by organisations as diverse as Design Week\, The Guard
 ian and PBS.
LOCATION:Microsoft Research Ltd\, 7 J J Thomson Avenue (Off Madingley Road
 )\, Cambridge
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