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SUMMARY:Public Engagement in the 21st Century: Engaging the Media - (Vario
 us)
DTSTART:20110622T163000Z
DTEND:20110622T173000Z
UID:TALK31473@talks.cam.ac.uk
CONTACT:Dr Stephen Joy
DESCRIPTION:Getting your research into the print/broadcast media is still 
 an incredibly powerful way of sharing ideas and findings with a mass audie
 nce\, but journalists are busy people with tight deadlines and a high turn
 over of possible news stories. How do you get their attention for your res
 earch? How do you build a good relationship with the media\, so that they 
 keep coming back? What are the potential pitfalls?\n\nThe lecture will beg
 in with a case study from other researchers to show how they have worked w
 ith print/broadcast media and what the benefits were. A representative fro
 m the local media will also be on hand to explain what catches their eye\,
  what doesn’t\, and how to pitch your ideas effectively to a mass audien
 ce. Finally\, there will be a Q&A with the speakers.\n\nBooking is essenti
 al. "Please click here.":http://www.training.cam.ac.uk/event/197319
LOCATION:Lecture Theatre LT0\, Department of Engineering
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