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SUMMARY:Mike Atherton: Beyond the Polar Bear - Mike Atherton
DTSTART:20110704T173000Z
DTEND:20110704T190000Z
UID:TALK31798@talks.cam.ac.uk
CONTACT:Michele Ide-Smith
DESCRIPTION:Cambridge UPA are very pleased to announce that our next invit
 ed speaker will be independent UX consultant\, Mike Atherton.\nMike has wo
 rked closely with the BBC recently\, particularly in the realm of informat
 ion architecture – that is\, the structure and organisation of informati
 on. He presented Beyond the Polar Bear at the IA Summit in Colorado\, earl
 ier this year\, which created a buzz of interest and discussion.\n\n*Regis
 tration*\n\nThe event is FREE and you do not need to be a UK UPA member to
  attend. Please register via Eventbrite: http://www.eventbrite.com/event/1
 781222685/eorg\n \n\n*Talk Summary*\n\n\nEvery time a project manager says
  “We need someone to do the UX on this!”\, God kills a kitten.\nClient
 s\, Information Architects and UX practioners need to look beyond surface 
 gloss to find what really makes for a compelling online experience\, and b
 uild it into their products from the ground up.\n\nWe will explore how the
  BBC has radically restructured their website to better map to user’s me
 ntal models\, create a user experience based around meaningful connections
  between topics\, and unlock a wealth of archive content to be more findab
 le\, pointable\, searchable and sharable.\n\nIt’s a process that brings 
 together designers\, developers\, users and content strategists as creativ
 e partners from the very beginning\, ends siloed working practices\, and c
 reates scalable\, semantically-structured products\, stitched into the wid
 er web.\n\n*Biography*\n\n\nMike Atherton (@mikeatherton) has lately been 
 figuring out how the BBC’s archive of factual programming can be used to
  build popular products.\n\nWith 15 years in IA and product design\, he is
  an independent UX consultant passionate about sensible data structures\, 
 adamant that user experience extends outside the boundaries of any one web
 site.\nAn enthusiast of evidence-based design and content strategy\, Mike 
 evangelises to clients on the need to think beyond business drivers and ma
 ke stuff people actually care about. He has spoken on topics as diverse as
  Domain Modelling and Disneyland at conferences in the UK and the US.
LOCATION:Microsoft Research Ltd\, 7 J J Thomson Avenue (Off Madingley Road
 )\, Cambridge
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