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SUMMARY:Distraction and Remediation in British Transmedia Campaigns of the
  Nineties and Noughties - Dr Emily Caston\, London College of Communicatio
 n\, University of the Arts
DTSTART:20111107T170000Z
DTEND:20111107T190000Z
UID:TALK33086@talks.cam.ac.uk
CONTACT:Hannah Mowat
DESCRIPTION:For our third seminar of the series\, the Cambridge Screen Med
 ia Group welcomes guest speaker *Dr. Emily Caston* of the London College o
 f Communication\, University of the Arts. Her talk this evening will focus
  on *'Distraction and Remediation in British Transmedia Campaigns of the N
 ineties and Noughties'*.\n\nThe paper will deal with popular conceptions o
 n 'origination' and 'transmedia' narrative in screen and social media\, wi
 th reference to the Best Job in the World campaign\, and identify some par
 allels between the 1960s 'expanded cinema'\, current concepts of remediati
 on\, and the work of leading British advertising agencies since the late 1
 990s (work which has been loosely described in the trade & popular arts pr
 ess as 'transmedia'). \n\n_*As always\, it will be followed by a Q&A and t
 he chance to mingle with fellow film enthusiasts over a glass of wine.*_\n
 \nEmily Caston is the author of Celluloid Saviours: Angels and Reform Poli
 tics in Hollywood Film\, which analyses a corpus of US films dating from t
 he silent era that she calls film blanc\, looking in particular at the rel
 ationship between US reform politics and  narratives of redemption in Holl
 ywood film. She is also an award-winning producer of over 200 music videos
 \, TV commercials\, dramas and films. Her clients ranged from Madonna\, to
  U2\, EMI\, Sony\, Universal\, Warners\, BBC\, Channel 4\, and the Arts Co
 uncil. The directors she has worked with include Derek Jarman\, Spike Jonz
 e\, and the Scott family (Ridley\, Tony\, Jake\, Jordan and Luke).\n\nEver
 yone welcome\, no registration required!
LOCATION:CRASSH\, 17 Mill Lane\, Cambridge\, CB2 1RX
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