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SUMMARY:Technology and &quot\;Green&quot\; Innovation - Paul Haynes\, Land
  Economy\, Cambridge University
DTSTART:20110927T110000Z
DTEND:20110927T123000Z
UID:TALK33312@talks.cam.ac.uk
CONTACT:paul haynes
DESCRIPTION:If the economy is to be decarbonised in the next decade or so\
 , new technologies\, in particular new energy technologies\, will play a k
 ey part in reducing emissions. Much of the analysis of the emergence and i
 mplementation of new energy technologies is based upon a substitution of o
 ne existing technology for that of another based upon cost. This presentat
 ion will attempt to demonstrate that such analysis is based upon a misunde
 rstanding about how technologies are diffused. Instead\, the presentation 
 will illustrate how the diffusion process has occurred in a range of case 
 studies and how designing and applying a policy framework that supports su
 ch diffusion would be a more effective approach to rapidly decarbonising t
 he economy. 
LOCATION:Laundress Lane\, Seminar Room 1
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