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SUMMARY:The language of software: the role of content strategy in software
  development - Des Traynor (Intercom)
DTSTART:20111114T183000Z
DTEND:20111114T200000Z
UID:TALK34421@talks.cam.ac.uk
CONTACT:Michele Ide-Smith
DESCRIPTION:Call it a bubble\, or the year investment got smart\, 2011 mar
 ks the birth of hundreds of web applications all promising to be the Next 
 Big Thing™. And content strategy should be part of it. To ensure the gro
 wth and maturity of content strategy as a discipline\, it must have a perm
 anent role in software development\, not as a closing phase or an isolated
  perspective\, but as a significant contributor to the process.\n\nThis co
 ntribution is two-fold: it should both create content for users to consume
 \, and ensure that interfaces are designed for user generated content. Sup
 ported by practical examples\, we'll discuss where content strategy can ma
 ke the difference between lifeless echo chambers\, and thriving community 
 websites\; between confusing workflows\, and fluid software.\n\n*What you
 ’ll learn*\n\n* How software developers and content strategists can comm
 unicate\n* How to implement content strategy processes into development on
 es\n* What makes for good content in applications that have little of it\n
 \n*About the speaker*\n\nDes Traynor is UX Lead at Intercom\, a customer r
 elationship management and messaging tool for web app owners. In this role
  Des works on interface design\, customer communications\, and all content
  & messaging within the tool itself. Previously Des was a user experience 
 consultant for six years\, designing interfaces for start-ups and multinat
 ionals alike.
LOCATION:Microsoft Research Ltd\, 7 J J Thomson Avenue (Off Madingley Road
 )\, Cambridge
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