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SUMMARY:CNN Seminar - November - Sarah Teichman (MRC Laboratory of Molecul
 ar Biology) and Daniele Quercia (Horizon Researcher\, Computer Labs)
DTSTART:20111121T143000Z
DTEND:20111121T153000Z
UID:TALK34604@talks.cam.ac.uk
CONTACT:Petra Vertes
DESCRIPTION:Abstracts:\n\n1) Network Analyses of Protein Structure\, Evolu
 tion and Dynamics\n\nGraph theory has made a huge impact on molecular biol
 ogy in the past ten years as a paradigm for describing gene and protein in
 teractions. In our group\, we have used graph theoretical approaches to an
 alyse the topology and evolution of genome-scale networks of both physical
  protein interactions [1] and transcriptional regulatory interactions [2].
  This has shed light on the pervasive role of gene duplication in shaping 
 both types of networks.  We have also used networks to analyse dynamical p
 rocesses in protein protein [3] and transcriptional regulatory interaction
 s [4]. More recently\, we have introduced the concept of networks to descr
 ibe interactions between proteins within small complexes of known three-di
 mensional structure [5]. This has proved tremendously powerful in elucidat
 ing the principles of protein assembly and evolution.\n\n[1] Pereira-Leal\
 , J. & Teichmann\, S.A. (2005) Novel specificities emerge by step-wise dup
 lication of functional modules. Genome Res.\, 15\, 552-559.\n\n[2] Teichma
 nn\, S.A. & Babu\, M.M. (2004) Gene Regulatory Network Growth by Duplicati
 on. Nature Genet.\, 36\, 492-496.\n\n[3] Levy\, E.D.\, Boeri-Erba\, E.\, R
 obinson\, C.V. & Teichmann\, S.A. (2008) Assembly reflects evolution of pr
 otein complexes. Nature\, 453\, 1262-5\n\n[4] Luscombe\, N.M.\, Babu\, M.M
 .\, Yu\, H.\, Snyder\, M.\, Teichmann\, S.A. & Gerstein\, M. (2004) Genome
 -scale analysis of regulatory network dynamics. Nature\, 431\, 308-312.\n\
 n[5] Levy\, E.\,D. Pereira-Leal\, J.\, Chothia\, C & Teichmann\, S.A. (200
 6) 3DComplex: a structural classification of protein complexes. PLoS Comp 
 Biol.\, 2\, e155.\n\n \n\n2) Personality and Language in Social Media\n\nI
 n Facebook\, we studied the relationship between sociometric popularity (n
 umber of Facebook contacts) and personality traits [1]. We tested to which
  extent two prevalent viewpoints hold. That is\, sociometrically popular F
 acebook users (those with many social contacts) are the ones whose persona
 lity traits either predict many offline (real world) friends or predict pr
 opensity to maintain superficial relationships. We found that the stronges
 t predictor for number of friends in the real world (Extraversion) is also
  the strongest predictor for number of Facebook contacts. We then verified
  a widely held conjecture that has been put forward by literary intellectu
 als and scientists alike but has not been tested: people who have many soc
 ial contacts on Facebook are the ones who are able to adapt themselves to 
 new forms of communication\, present themselves in likeable ways\, and hav
 e propensity to maintain superficial relationships. We will see that there
  is no statistical evidence to support such a conjecture. In Twitter\, ins
 tead\, we tested whether users can be reduced to look-alike nodes (as most
  of the spreading models would assume) or\, instead\, whether they show in
 dividual differences that impact their popularity and influence. Again\, o
 ne aspect that may differentiate users is their character and personality.
  For 335 users\, we gather personality data\, analyze it\, and find that b
 oth popular users and influentials are extroverts and emotionally stable (
 low in the trait of Neuroticism) [2]. Interestingly\, we also find that po
 pular users are 'imaginative' (high in Openness)\, while influentials tend
  to be 'organised' (high in Conscientiousness). We then show a way of accu
 rately predicting a user's personality simply based on three counts public
 ly available on profiles: following\, followers\, and listed counts. Knowi
 ng these three quantities about an active user\, one can predict the user'
 s five personality traits with a root- mean-squared error below 0.88 on a 
 [1\,5] scale. Also\, since it has been shown that personality is linked to
  the use of language (which is unobtrusively observable in tweets)\, we ca
 rry out a study of tweets and show that popular and influential users ling
 uistically structure their tweets in specific ways [3]. This suggests that
  the popularity and influence of a Twitter account cannot be simply traced
  back to the graph properties of the network within which it is embedded\,
  but also depends on the personality and emotions of the human being behin
 d it. After introducing these studies\, we will discuss theoretical implic
 ations of our findings as well as practical implications for viral marketi
 ng and social media security.\n\n[1] The Personality of Popular Facebook U
 sers. CSCW 2012. http://dl.dropbox.com/u/6314563/papers/personality_fb.pdf
 \n\n[2] Our Twitter Profiles\, Our Selves: Predicting Personality with Twi
 tter. SocialCom 2011. http://www.cl.cam.ac.uk/~dq209/publications/quercia1
 1twitter.pdf\n\n[3] In the Mood for Being Influential on Twitter. SocialCo
 m 2011. http://www.cl.cam.ac.uk/~dq209/publications/quercia11mood.pdf
LOCATION:Keynes Hall in Kings College
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