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SUMMARY:The Psychology of Pricing? - Ian Lunn (Product Focus)
DTSTART:20120126T200000Z
DTEND:20120126T220000Z
UID:TALK35530@talks.cam.ac.uk
CONTACT:Cambridge Product Management Network
DESCRIPTION:Whatever product or service you’re selling you should spend 
 some time thinking about the psychological aspects of pricing – it can h
 ave a huge impact on your sales.\n\nIn this presentation\, Ian Lunn\, Dire
 ctor of Product Focus will amuse and educate you with some pricing tips an
 d tricks that will help you get inside the mind of your customers. You can
  see more about Pricing and other product management topics in the Product
  Focus Journal.\n
LOCATION:Boathouse (Upstairs room)\, 14 Chesterton Road\, Cambridge\, CB4 
 3AX
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