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SUMMARY:Engineering a million pregnancies: the development of DuoFertility
  - Dr Shamus Husheer\, CEO\, Cambridge Temperature Concepts
DTSTART:20120306T183000Z
DTEND:20120306T210000Z
UID:TALK36053@talks.cam.ac.uk
CONTACT:Publicity Officer\, IMechE Beds &amp\; Cambs area
DESCRIPTION:Prestige Lecture given by Dr Shamus Husheer\, founder and CEO 
 of Cambridge Temperature Concepts\, about the development of the innovativ
 e fertility monitoring aid\, DuoFertility.\n\nIn his talk\, Dr Husheer wil
 l focus on the engineering and product development of the system\, and in 
 particular\, how the team got to market in 18 months and for less than £1
  million\, when usually a product development takes up to 10 to 20 times a
 s much time and money.\n\n*DuoFertility* (www.duofertility.com) is a ferti
 lity monitoring service with expert support\, and a pregnancy rate like IV
 F at a fraction of the cost.  The DuoFertility monitor consists of a body-
 worn sensor\, a handheld reader and PC/Mac software.  The DuoFertility sen
 sor is worn under the arm as a discrete patch\, and automatically makes up
  to 20\,000 temperature measurements every single day.  Sensor data is the
 n transferred in seconds to the DuoFertility reader\, which stores data an
 d calculates fertility.  The reader is then connected to computer and deta
 iled fertility information is displayed on the DuoFertility software.  Dat
 a can be securely transferred to CTC over the Internet.  Advanced computer
  systems and PhD-qualified fertility specialists\, based in Cambridge\, an
 alyse the data and accurate predictions are automatically transferred back
  to the DuoFertility reader.\n\n*Cambridge Temperature Concepts* (www.temp
 eratureconcepts.com) is a Cambridge start-up formed in 2005 by six postgra
 duate students.  It has won multiple entrepreneur awards at the University
 \, regionally and nationally\, including the Downing Enterprise award\, th
 e CUEBiC Business Plan Competition and the UKSEC Business Plan Competition
 .  In 2011\, the company was named European Wireless Start-up of the year 
 by Qualcomm.\n\nDuoFertility featured in the BBC documentary _“Britain's
  Next Big Thing”_ with Theo Paphitis.\n\n*Dr Shamus Husheer* is the inve
 ntor of the technology behind DuoFertility and the CEO of Cambridge Temper
 ature Concepts.  Shamus completed his PhD at Cambridge and has a research 
 history in instrumentation development.  His aptitude is in devising instr
 umentation to detect subtle changes in noisy and difficult data\, whilst h
 is personal interest in infertility stems from his parent's difficulty in 
 conception\, together combining in DuoFertility. \n\nFurther details and a
  publicity poster are at http://tinyurl.com/6vo8g85  \n\nRefreshments serv
 ed from 18.30.  Talk starts at 19.00.  Ends by 21.00 following questions a
 nd discussion.\n\nFree to attend.  All welcome.  No need to register.\n\nT
 his talk is organised jointly by IMechE Beds & Cambs and IET Cambridge.
LOCATION:Lecture Theatre 0\, Cambridge University Engineering Department\,
  Trumpington Street\, Cambridge CB2 1PZ
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