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SUMMARY:I Am\, Therefore I Buy - Measuring How Personality Influences Cons
 umer Preferences in a Digital Age - Sanna Balsari-Palsule\, Psychometrics 
 Centre
DTSTART:20120302T130000Z
DTEND:20120302T140000Z
UID:TALK36211@talks.cam.ac.uk
CONTACT:Megan Sim
DESCRIPTION:“Marketing 2.0” symbolises a two-way exchange of informati
 on between consumers and a brand. Driven by the increasing commoditisation
  of information and the big shifts in consumer behaviour\, marketers today
  must explore novel ways of leveraging consumer information. One such sour
 ce of information is consumer personality. This talk will demonstrate how 
 LikeAudience (a breakthrough research and marketing tool developed in Camb
 ridge) provides a daring\, new approach that unites Big Five personality t
 rait scores and consumer preferences. Specifically\, LikeAudience produces
  detailed psycho-demographic profiles of brands and products that consumer
 s “Like” on Facebook. Drawing on examples from the car and software in
 dustry\, this talk will address how LikeAudience can reach insightful conc
 lusions on online and offline consumer preferences. The implications for m
 arketers\, consumers and psychologists are also explored in this talk.  
LOCATION:PPSIS Seminar Room (Free School Lane)
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