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SUMMARY:Facebook and Privacy: The Balancing Act of Personality\, Gender\, 
 and Relationship Currency - Daniele Quercia (University of Cambridge)
DTSTART:20120517T150000Z
DTEND:20120517T160000Z
UID:TALK36720@talks.cam.ac.uk
CONTACT:Eiko Yoneki
DESCRIPTION:Social media profiles are telling examples of the everyday nee
 d for disclosure and concealment. The balance between concealment and disc
 losure varies across individuals\, and personality traits might partly exp
 lain this variability. Experimental findings on the relationship between i
 nformation disclosure and personality have been so far inconsistent. We th
 us study this relationship anew with 1\,313 Facebook users in the United S
 tates using two personality tests: the big five personality test and the s
 elf-monitoring test. We model the process of information disclosure in a p
 rincipled way using Item Response Theory and correlate the resulting user 
 disclosure scores with personality traits. We find a correlation with the 
 trait of Openness and observe gender effects\, in that\, men and women sha
 re equal amount of private information\, but men tend to make it more publ
 icly available\, well beyond their social circles. Interestingly\, geograp
 hic (e.g.\, residence\, hometown) and work-related information is used as 
 relationship currency\, in that\, it is selectively shared with social con
 tacts and is rarely shared with the Facebook community at large.\n\nlink: 
 http://www.cl.cam.ac.uk/~dq209/publications/quercia12privacy.pdf\n
LOCATION:FW26\, Computer Laboratory\, William Gates Builiding
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