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SUMMARY:Art Direction Vs The Web - James Fenton
DTSTART:20120326T173000Z
DTEND:20120326T190000Z
UID:TALK36896@talks.cam.ac.uk
CONTACT:Michele Ide-Smith
DESCRIPTION:We've got a great design talk lined up for March. James Fenton
  Digital Art Director at Tribal Group will be giving a sneak preview of hi
 s talk at http://futureofwebdesign.com/london-2012/ in May.\n\nArt directi
 on used to involve the careful and meticulous control of a visual style ac
 ross a product\, campaign or brand. An art director would oversee all aspe
 cts of design\, ensuring page layout\, typography\, illustration and photo
 graphy communicated a consistent visual message. The web has moved the goa
 l posts however\, handing over control and choice over to consumers and us
 ers.\n\nSo what role does art direction play in a world of choice\, custom
 isation and user generated content?\nIn this talk\, James will discuss the
  role of the art direction and brand control in large web projects\, explo
 ring the challenges of delivering brand consistency across multiple device
 s\, operating systems and browsers\, whilst looking at how art direction i
 tself is shifting from a discipline of visual control\, to one of experien
 ce design.
LOCATION:Red Gate Software\, Newnham House\, Cambridge Business Park\, Cam
 bridge CB4 0WZ
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