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SUMMARY:The Patron\, the Press\, the People and the Progress: A Discussion
  on the Media’s Response to the Duchess of Cambridge’s Choice of Chari
 ties - Matthew Harris\, Wolfson College Alumnus\; Producer/Filmmaker\, cam
 bridgefilm.com
DTSTART:20120215T130000Z
DTEND:20120215T140000Z
UID:TALK36944@talks.cam.ac.uk
CONTACT:Dr Elizabeth C Blake
DESCRIPTION:“We hope this amazing patronage will make it possible to ope
 n every art room five days a week.” (Nick Barton\, chief executive of Ac
 tion on Addiction on Middleton’s choice\, as reported in The Times)\n\nT
 hursday the 5th January 2012 and Britain’s Press reports that the Duches
 s of Cambridge has become the patron to four charitable organizations and 
 a Scout Association volunteer. It is almost expected these days that the p
 rivileged and the celebrity should lend their image to altruistic causes r
 aising awareness through media exposure. To most\, it is a relationship th
 at benefits both parties where the power of an individual’s prominence i
 n the public eye can draw attention to those causes most in need. Through 
 the media’s coverage an individual is celebrated for their generous supp
 ort\, while the organization gains the benefit of reaching a larger audien
 ce - or do they?\n\nThe mainstream media uses a complex system of codifica
 tion to construct its stories with care. Does this mean the ‘right’ me
 ssage might be lost in the process? This talk will examine the way in whic
 h the media reported this particular story and assess how the organisation
 s where highlighted and to what effect. It will consider the impact of the
  photographic image\, drawing ideas from Roland Barthes Camera Lucida to h
 elp illustrate the discussion. It will attempt to understand the selective
  processes of the media and consider the overall progress the ‘caring Ka
 te’ image can make for an organization.\n\n“In the wise words of inspi
 rational Nelson Mandela ‘Scouting inspires patriotism\, sound moral valu
 es\, courage\, character-building\, self-reliance and community awareness
 ’.” (AMII\, Page Three Girl on Middleton’s choice\, as reported in T
 he Sun)\n
LOCATION:Combination Room\, Wolfson College
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