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SUMMARY:How to Turn Your Idea into a Commercial Success - Dr Andrea Canton
 e\, Senior Technology Associate\, Cambridge Enterprise
DTSTART:20120229T130000Z
DTEND:20120229T140000Z
UID:TALK36946@talks.cam.ac.uk
CONTACT:Dr Elizabeth C Blake
DESCRIPTION:Basic research is where the most commercially successful ideas
  have come from in the past and will continue to do so in the future. Dr A
 ndrea Cantone\, Senior Technology Associate at Cambridge Enterprise\, will
  discuss what separates the ideas that are commercially successful from th
 e rest.\n\nWhen trying to commercialise your ideas\, either through licens
 ing or company formation\, there are a few steps you need to consider in o
 rder to assess the commercial potential of your idea\, such as technical d
 evelopment\, potential market\, whether the idea addresses a need\, and ti
 ming to market. And although there is an element of luck in making your id
 ea successful\, having the right people with the commitment to see the ide
 a commercialised is vital.\n
LOCATION:Combination Room\, Wolfson College
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