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SUMMARY:New evidence on consumers’ willingness to pay for privacy - Sör
 en Preibusch (University of Cambridge)
DTSTART:20120501T151500Z
DTEND:20120501T161500Z
UID:TALK36970@talks.cam.ac.uk
CONTACT:Wei Ming Khoo
DESCRIPTION:How do the differences in data collection and processing betwe
 en competing online retailers influence consumers’ purchasing decisions?
  Are online shoppers willing to pay extra for better privacy and can compa
 nies monetise good privacy practices? I will report on evidence from the l
 argest experiment to date into behavioural privacy economics.
LOCATION:Lecture Theatre 2\, Computer Laboratory\, William Gates Building
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