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SUMMARY:StartUp Masterclass: Online Marketing\, Social Media &amp\; SEO - 
 Eric Swain\, Director of Gather &amp\; Throw\; and Rob Chant of Cambridge 
 Web Marketing Co.
DTSTART:20120326T164500Z
DTEND:20120326T200000Z
UID:TALK37022@talks.cam.ac.uk
CONTACT:Katharine Price
DESCRIPTION:The importance of social media and online marketing to early s
 tage businesses based on innovation and/or technology is the focus of the 
 next *StartUp Masterclass* supported by the University of Cambridge’s Ce
 ntre for Entrepreneurial Learning (CfEL) on 26th March. The event\, which 
 takes place at Cambridge Judge Business School\, will explore the role and
  application of online marketing\, social media and search engine optimisa
 tion. \n\nThe ability to validate ideas\, gather user feedback\, reach pot
 ential customers – within very short timescales and with reduced budgets
  – means that the role of social media cannot be ignored. Startups have 
 natural advantages compared to larger established companies\, such as flex
 ibility\, scale and a lack of historical bureaucracy which can be enhanced
  by using social media. At the same time\, search visibility and traffic m
 atter in order to increase awareness and reach customers\; search engine o
 ptimisation (SEO) is therefore increasingly important. SEO ties in with al
 most every aspect of the company web presence\, including social channels.
  So\, how do you manage and optimise this complex process? And how do you 
 verify that your efforts in online and social media are paying off?  \n\nT
 wo experts in the field will be sharing their knowledge and experiences. \
 n\n*GUEST SPEAKERS*\n\n•	Eric Swain – Gather & Throw\n\n•	Rob Chant 
 – Cambridge Web Marketing Co.\n\nThe event starts at 5:45pm and there wi
 ll be a Q&A session after the presentations. More info at http://www.cfel.
 jbs.cam.ac.uk/programmes/startup/index.html \n\nFollow us on Twitter @strt
 upclass or @CfELCambridge \n\n*About the StartUp Masterclass programme*\n\
 nThe Startup Masterclass programme to support early-stage innovation-based
  ventures in the East of England. A number of evening seminars are being r
 un in Cambridge\, Norwich and Bedfordshire over the next few months. The p
 rogramme aims to foster an inspiring culture and an enabling environment f
 or the creation and growth of ventures. The focus is specifically on early
 -stage businesses and small SMEs of less than ten people. It is also for f
 reelancers and individuals who are considering launching their own busines
 s venture.\n\nThe Startup Masterclass programme is grant-funded by *ideaSp
 ace Enterprise Accelerator*.\n\n\n\n
LOCATION:Lecture Theatre 3\, Judge Business School\, Trumpington Street\, 
 Cambridge CB2 1AG
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