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SUMMARY:Ethnography: Understanding natural interaction with our communicat
 ion technologies - Karine Lan Hing Ting\, Telecom ParisTech
DTSTART:20120327T100000Z
DTEND:20120327T104500Z
UID:TALK37106@talks.cam.ac.uk
CONTACT:Microsoft Research Cambridge Talks Admins
DESCRIPTION:In today’s world of ubiquitous computing and the merging of 
 the virtual and the physical worlds\, developers and engineers conceive di
 gital technologies where interactions with computers are closer to real-wo
 rld practices. There is the growing awareness of the social nature of situ
 ations where ICTs are used. Bridging the technical and the social in syste
 ms and product design has necessitated methods that analyze how people liv
 e their lives and actually use digital technologies in real-world context.
  Ethnography\, as a descriptive mode of social research\, is of increasing
  interest to design. Positioned at the beginning of the design model\, it 
 provides an ensemble of perspectives and insights within which it is possi
 ble to start imagining different technological possibilities.\nMy talk wil
 l focus on the interest of video ethnography to understand how sociality a
 nd human values are played out through interaction. I will give examples o
 f different fieldworks made so far\, and demonstrate how the analysis of v
 ideo data can\, in conjunction with other methods\, generate insights for 
 design. \n\n
LOCATION:Small lecture theatre\, Microsoft Research Ltd\, 7 J J Thomson Av
 enue (Off Madingley Road)\, Cambridge
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