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SUMMARY:Sustainable Materials: with both eyes open - Dr Julian Allwood\, D
 epartment of Engineering\, University of Cambridge
DTSTART:20121119T173000Z
DTEND:20121119T183000Z
UID:TALK38543@talks.cam.ac.uk
CONTACT:Beverley Larner
DESCRIPTION:One third of the world's carbon emissions are emitted by indus
 try. Most industrial emissions relate to producing materials\, and steel a
 nd cement are by far the most important contributors. The industries that 
 make materials are energy-intensive\, so have always been motivated to be 
 efficient\, and have now reached a fantastic level of performance. However
  the world's demand for materials is growing\, and likely to double by 205
 0. So\, by default\, industrial emissions will also double\, unless we do 
 something differently. This talk sets out an agenda for making a big diffe
 rence to global emissions\, by requiring less new material. Based on a 5 y
 ear project\, with eight researchers and a consortium of 20 large industri
 al partners\, we have gathered evidence on six 'material efficiency' optio
 ns which allow us to provide the same final services (such as housing or t
 ransport) with significantly less material. The talk will present a series
  of case studies to demonstrate how these strategies can be applied in pra
 ctice\, and explore the actions by government\, businesses and consumers t
 hat would bring them about. 
LOCATION:Bristol-Myers-Squibb Lecture theatre\, Department of Chemistry
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