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SUMMARY:The RCUK Digital Economy Theme – A Catalyst for Change - Dr. Joh
 n G. Baird\, Lead for the RCUK Digital Economy Theme\, EPSRC
DTSTART:20120620T100000Z
DTEND:20120620T110000Z
UID:TALK38559@talks.cam.ac.uk
CONTACT:Microsoft Research Cambridge Talks Admins
DESCRIPTION:The aim of this presentation is to update MSR on the RCUK Digi
 tal Economy (DE) Theme and what has been done with the £200M of funding i
 nvested in research and PhD training in UK Universities. The DE Theme aims
  to rapidly realise the transformational impact of digital technologies on
  aspects of community life\, cultural experiences\, future society\, and t
 he economy. Essentially it aims to answer the question: How can the novel 
 design and use of digital technologies contribute to an innovative\, healt
 hy economy and inclusive society? It adopts a highly inter-disciplinary ap
 proach\, including computer science\, engineering\, social science\, econo
 mists\, psychologists\, the arts and medical research. This is reflected i
 n its funding\, from three UK Research Councils\, the AHRC\, EPSRC (lead) 
 and ESRC. Co-creation with users (business\, charities and people) is key 
 and there is collaboration with over 400 users from six domains (Governmen
 t\, Creative Economy\, Services\, Health and Social Care\, Transport\, Ene
 rgy). \n\nKey activities are 3 flagship Hubs (£12M each)\, 7 Centres for 
 Doctoral Training (CDT)\, plus a number of “Sandpit” and “Research i
 n the Wild” activities\, which are focused on four key Challenge Areas:\
 n• Sustainable Society: \nIn sustainable societies of the future\, peopl
 e will be able to make informed choices. Improved delivery of information 
 and services will foster changes in behaviour to minimise the negative imp
 act of our activities.\n• Communities and Culture\nCommunities\, partici
 pation and culture are changing in the digital age. It is important that w
 e ensure digital interaction enhances\, not replaces face to face interact
 ions.\n• IT as a Utility\nDigital infrastructure should be so simple\, a
 ccessible and reliable that it seems invisible. In delivering this\, quest
 ions need to be answered about whether people will trust it\, how to ensur
 e privacy is respected and how to pay for it.\n• New Economic Models\nIn
  an increasingly global economy\, as new companies and individuals use dig
 ital technologies to innovate\, the market can change rapidly. New busines
 s models are being created to adapt and take advantage of the opportunitie
 s in the digital world.\n
LOCATION:Small lecture theatre\, Microsoft Research Ltd\, 7 J J Thomson Av
 enue (Off Madingley Road)\, Cambridge
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