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SUMMARY:Aggregators and the News Industry: Charging for Access to Content 
 - James Rutt\, University of Cambridge
DTSTART:20120629T140000Z
DTEND:20120629T144500Z
UID:TALK38801@talks.cam.ac.uk
CONTACT:Microsoft Research Cambridge Talks Admins
DESCRIPTION:The Internet has drastically altered the nature of competition
  in the news industry. This article develops a model of price and quality 
 competition between firms in the online news industry. In equilibrium\, fi
 rms randomise in their pricing strategies and this generates the cross-sec
 tional mixture of advertiser and subscription funded business models we ob
 serve. The model also plausibly explains why pricing strategies differ acr
 oss content areas. An important part of my explanation is that aggregators
 \, such as Google and Digg.com\, allow consumers to search amongst article
 s and direct consumers towards high quality articles. The model's results 
 have implications for the ongoing public debate about the effects of aggre
 gators on the news industry\; although aggregators harm firms\, consumers 
 benefit.
LOCATION:Large lecture theatre\, Microsoft Research Ltd\, 7 J J Thomson Av
 enue (Off Madingley Road)\, Cambridge
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