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SUMMARY:The knowledge practices of Fortune magazine: leadership\, numeracy
  and poetry\, 1930–1945 - Tiago Mata (Department of History and Philosop
 hy of Science)
DTSTART:20121122T163000Z
DTEND:20121122T180000Z
UID:TALK40288@talks.cam.ac.uk
CONTACT:Helen Curry
DESCRIPTION:_Fortune_ magazine\, with its first issue in February 1930\, w
 as a luxury item for the Great Depression\, expensive\, extravagantly writ
 ten and ornately illustrated. The second title in Henry Luce's publishing 
 empire set out to reinvent business reporting. In its first two decades\, 
 it laid claim to innovation with the corporation story\, surveys of popula
 r opinion and with expert round tables. Drawing on archival records I will
  reconstruct the working relations between editors\, writers\, artists\, r
 esearchers and the ever present editor-in-chief Luce. I will contrast _For
 tune_'s reporting with the evolving repertoire of social representation of
  1920 and 1930s North America\, notably Cornelia Stratton Parker's 'Workin
 g with the Working Woman' at _Harper's Magazine_\, _Survey Graphic_\, and 
 the Farm Security Administration's photojournalism. I argue that _Fortune_
 's documentary gaze extends a heroic imaginary of industry to all quarters
  of social life in the Great Depression.
LOCATION:Seminar Room 2\, Department of History and Philosophy of Science
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