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SUMMARY:Making Fortune\, a business magazine during the Great Depression. 
 - Tiago Mata
DTSTART:20130122T131000Z
DTEND:20130122T140000Z
UID:TALK42428@talks.cam.ac.uk
CONTACT:Xinyi Liu
DESCRIPTION:Fortune magazine with its first issue in February 1930\, was a
  luxury item for the Great Depression\, expensive\, extravagantly written 
 and ornately illustrated. The second title in Henry Luce’s publishing em
 pire set out to reinvent business reporting. Drawing on archival records I
  will reconstruct the working relations between editors\, writers\, artist
 s\, researchers and the ever present editor-in-chief Luce. I will contrast
  Fortune’s reporting with the evolving repertoire of social representati
 on of 1920 and 1930s North America\, notably Federal funded art\, Harper
 ’s magazine\, Nation\, Survey Graphic\, and documentary photography book
 s. I argue that Fortune’s reporting of industrial capitalism was a count
 erpart to what William Denning has called the “Cultural Front”. Fortun
 e blended business and industrial subject matter with the aesthetics and t
 echniques of the “Cultural Front”\, patronizing its artists\, while ma
 intaining a distance from its politics. The magazine provided a compelling
  alternative account of living in the Great Depression. It testified to th
 e rise of a scientific and sophisticated managerial class that permeated a
 ll aspects of industry\, trade\, marketing and politics.
LOCATION:The Richard King Room\, Darwin College
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