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SUMMARY:GreenBRIDGE Presents: Engagement and Outreach for Green Building P
 rojects - Aaron Gillich (PhD Candidate\, University of Cambridge)
DTSTART:20130214T133000Z
DTEND:20130214T153000Z
UID:TALK43172@talks.cam.ac.uk
CONTACT:Aaron Gillich
DESCRIPTION:*Community Based Social Marketing and Environmentalism:\nEngag
 ement with a new generation of green policies*\n\nSpeaker: Aaron Gillich (
 PhD Candidate\, University of Cambridge)\n\nIt is widely acknowledged that
  efforts to reduce carbon emissions must consider strategies to improve th
 e energy\nefficiency of existing building stock. Studies have consistently
  shown that simply providing information and\nfinancing is insufficient to
  motivate homeowners to undertake energy efficiency retrofits. An increasi
 ng number of\nprogrammes are incorporating community based social marketin
 g into their outreach and engagement strategies.\nCommunity based social m
 arketing is an approach that identifies and targets specific barriers to t
 he uptake of\ngreen technologies and designs calibrated outreach strategie
 s to overcome these barriers. These include\ntraditional approaches such a
 s print and television advertising\, as well as innovative types of social
  marketing that\nmake use of trusted messengers to broaden the programme's
  reach.\nThis seminar will discuss several examples of ongoing programs th
 at form part of this new generation of retrofit\npolicies. Examples are ch
 osen that make use of similar but differing approaches to retrofit financi
 ng and end user\nengagement allowing for a comparative analysis among them
 . In addition\, it offers a discussion of the role of\ncommunity based soc
 ial marketing in end user engagement strategies and policy design.\n\n*The
  Living Laboratory: Engaging in research to improve the sustainability of 
 the Estate*\n\nSpeaker: Claire Hopkins (Living Laboratory for Sustainabili
 ty Coordinator\,\nUniversity of Cambridge)\n\nThe Living Laboratory for Su
 stainability\, the ‘Living Lab’\, is a new programme coordinated by th
 e Environmental\nOffice within Estate Management at the University of Camb
 ridge. The Living Lab’s goal is to improve the\nsustainability of the Un
 iversity by using the Estate to test and research real world environmental
  problems while\nimproving the educational experience of students attendin
 g the University.\nGreenBRIDGE is an interdisciplinary group of researcher
 s\, with a\ncommon interest in Sustainability in the Built Environment. We
  hold a\nvariety of events through the year\, including fortnightly semina
 rs in\nterm time\, special lectures and discussions\, and a large summer e
 vent.\nFor more details please see www.greenbridge.org.uk\nThe Living Lab 
 seeks to engage students from diverse academic backgrounds to create dynam
 ic solutions to the\noperational challenges of the University. It also loo
 ks to be a platform for academic staff to suggest and steer\nresearch on t
 he University Estate\, and to be a tool for Estate Management to improve t
 he environmental practices\nof the University.\n\nCommunity based social m
 arketing is an approach that identifies and targets specific barriers to t
 he uptake of green technologies and designs calibrated outreach strategies
  to overcome these barriers.  These include traditional approaches such as
  print and television advertising\, as well as innovative types of social 
 marketing that make use of trusted messengers to broaden the programme’s
  reach.\n\n\nThis seminar will discuss several examples of ongoing program
 s that form part of this new generation of retrofit policies.   Examples a
 re chosen that make use of similar but differing approaches to retrofit fi
 nancing and end user engagement allowing for a comparative analysis among 
 them.  In addition\, it offers a discussion of the role of community based
  social marketing in end user engagement strategies and policy design.
LOCATION:CRASSH\, 7 West Road\, Cambridge\, CB3 9DP
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