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SUMMARY:Cross-channel information interaction - Tyler Tate (Individual)
DTSTART:20130225T183000Z
DTEND:20130225T200000Z
UID:TALK43696@talks.cam.ac.uk
CONTACT:Michele Ide-Smith
DESCRIPTION:*Tyler Tate will present a discussion of how we can use inform
 ation needs to guide design that works across a range of channels. He will
  also cover practical things we can do to help us meet these design challe
 nges.*\n\nSign up at "http://cug-cross-channel.eventbrite.com/":http://cug
 -cross-channel.eventbrite.com/\n \nAs people interact with information acr
 oss a growing number of channels—from computers and phones to paper and 
 the built environment—the emerging practice of *cross-channel design* is
  becoming ever more important. In fact\, the most successful businesses of
  both today and tomorrow will be those who can provide cohesive experience
 s to their customers across the numerous channels that those customers dem
 and. However\, architecting effective cross-channel experiences requires a
  fresh approach\, new skills\, and novel design methods. \n \nIn this talk
  Tyler Tate\, author of Designing the Search Experience and cofounder of T
 wigkit\, sets out to provide all three. He begins by establishing a theore
 tical foundation for cross-channel information interaction\, pulling from 
 the fields of information retrieval and human-information interaction. Cen
 tral to that framework is a *matrix of information needs* that synthesizes
  research from Gary Marchionini and Andrei Broder with recent studies of m
 obile behavior by Karen Church\, Timothy Sohn\, and others\, providing a r
 ealistic understanding of the many ways in which people interact with info
 rmation. \n \nMoving from theory to practice\, Tyler next delves into four
  principles for designing cohesive cross-channel experiences\, each comple
 te with examples: \n\n# *Division of labor* Each channel within the ecosys
 tem should focus on what it does best.\n# *Consistency* Consistency across
  the ecosystem should be balanced across two dimensions: realm and nature.
 \n# *Continuity* Propagate the user’s state across all channels of the e
 cosystem.\n# *Persistence* Enable users to access from any channel the inf
 ormation they've stored\, organized\, and enriched.\n \nTyler then ends by
  outlining two hands-on methods that can be used today to build effective 
 cross-channel experiences:\n\n# The *cross-channel blueprint*. The bluepri
 nt provides an overview of the ecosystem's two most fundamental attributes
 : the channels of which it's composed\, and the user actions it must facil
 itate.\n# The *experience map*. A service design tool\, the experience map
  captures how users traverse the ecosystem's many parts. \n\nAs we journey
  deeper into the post-desktop era\, the cross-channel experiences that eme
 rge will either make or break our businesses. This talk will help prepare 
 you to lead your organization successfully into the future.
LOCATION:Red Gate Software\, Newnham House\, Cambridge Business Park\, Cam
 bridge CB4 0WZ
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