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SUMMARY:Blinded by science - Finite Attention
DTSTART:20130327T183000Z
DTEND:20130327T200000Z
UID:TALK43977@talks.cam.ac.uk
CONTACT:Michele Ide-Smith
DESCRIPTION:Our speaker for March will be Chris Atherton ("@finiteattentio
 n":http://twitter.com/finiteattention)\, a usability specialist\, expert i
 n psychology. Chris will join us fresh from speaking at "Confab 2013":http
 ://confabevents.com/events/london-2013.\n\n*Talk description*\n\nScience 
 — and neuroscience — is increasingly part of the UX landscape. But is 
 it all relevant? Does it mean what we think it means? And how are we suppo
 sed to interpret it without a PhD in cognitive neuroscience? Chris\, who a
 ctually has a PhD in cognitive neuroscience\, will try to demonstrate that
  you don't need a higher degree to understand the bits that matter\, and i
 llustrate some of the common pitfalls in interpreting neuroscience. She ho
 pes you won't mind if she works through some practical examples on the nig
 ht. \n\n*About Chris Atherton*\n\nChris is a usability specialist\, and di
 rector of Finite Attention Ltd. Her favourite projects tend to be the kind
  that require hours spent lovingly hand-stitching digital learning experie
 nces—especially ones that rhyme. While at Numiko\, Chris worked on the T
 ime To Change project featured in her Confab presentation\, and she also d
 eveloped user experiences for clients like the BBC\, Channel 4\, EDF Energ
 y\, and the British Thyroid Foundation.\n\nChris believes in user-centred 
 design\, and in tailoring online experiences to what we know about how the
  mind works. Her previous paying gigs have included experience research at
  Skype\, a surprisingly long tenure as a psychology lecturer\, and imperso
 nating a Star Wars character. Chris basically gets paid to read\, think\, 
 write\, and draw pictures. She worries that sooner or later\, a client or 
 employer will blow the whistle on this ridiculous arrangement.
LOCATION:Red Gate Software\, Newnham House\, Cambridge Business Park\, Cam
 bridge CB4 0WZ
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