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SUMMARY:What’s going to get you in the end?  Metaphors for the risks of 
 daily life - Professor David Spiegelhalter OBE\, FRS (Statistical Laborato
 ry\, University of Cambridge)
DTSTART:20131127T193000Z
DTEND:20131127T210000Z
UID:TALK47414@talks.cam.ac.uk
CONTACT:Charles Li
DESCRIPTION:The media are full of stories about the risks we take every da
 y\, whether acute risks of sudden harm from accidents or violence\, or chr
 onic risks from our unhealthy lifestyles and the poisonous environment. Th
 ese stories often use relative risks\, telling us that we are X% more at r
 isk than someone else - but these are known to be manipulative.  I shall e
 xplore some metaphors for vividly communicating risks\, such as the ‘eff
 ective’ age of your body\, and two units that can be used for small acut
 e and chronic risks - the Micromort and the Microlife.
LOCATION:Erasmus room\, Queens' College
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