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SUMMARY:Jugaad Innovation: A Frugal\, Flexible and Inclusive Way to Grow -
  Prof Jaideep Prabhu\, Judge Business School
DTSTART:20131202T160000Z
DTEND:20131202T170000Z
UID:TALK48949@talks.cam.ac.uk
CONTACT:Nalin Patel
DESCRIPTION:A discussion hosted by Prof David MacKay and Prof Jaideep Prab
 hu. Prof Prabhu is based at the Cambridge Judge Business School and is the
  Jawaharlal Nehru Professor of Indian Business & Enterprise and Director o
 f the Centre for India & Global Business (CIGB).\n\nAbstract: Many Indians
 \, perhaps a majority\, live outside the formal economy and face significa
 nt unmet needs in core areas such as health\, education\, energy\, food\, 
 and financial services. For years this very large part of the population w
 as either the target of aid or was left to the mercy of central and state 
 government plans. More recently\, however\, private sectors firms\, both l
 arge and small\, have begun to see the bottom of the pyramid as a market o
 pportunity and have begun to design market-based solutions to meet their n
 eeds. This talk will discuss the Indian phenomenon of jugaad—the ingenio
 us creation of good-enough solutions that employ minimal resources—to so
 lve the unmet needs of Indians (as well as others around the world).  The 
 talk will highlight examples of jugaad by social entrepreneurs\, domestic 
 Indian firms and multinationals\, and discuss the implications of this act
 ivity for global development and growth.\n
LOCATION:TCM Seminar room\, 530 Mott
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