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SUMMARY:Inter-firm Cooperation among Manufacturing Firms - Professor Baris
  Tan\, Koc University\, Istanbul\, Turkey
DTSTART:20140117T100000Z
DTEND:20140117T104500Z
UID:TALK50134@talks.cam.ac.uk
CONTACT:Yongjiang Shi
DESCRIPTION:As global competition increases\, producers are searching for 
 new business models to improve their competitiveness and profitability. In
  situations which do not allow them to achieve these goals on their own\, 
 they seek to join forces with other firms. In fact\, interfirm cooperation
  is widely believed to make strategic sense due to possible cost reduction
 s\, demand pooling effects\, market expansion\, capacity utilization benef
 its and improved flexibility against uncertainty in the business environme
 nt. However\, there are a number of questions that need to be answered for
  a successful implementation. What are the characteristics of producers th
 at will benefit from cooperation? How can a firm choose other firms to coo
 perate for a beneficial cooperation? What should be the business model to 
 share the benefits among the member? In this study\, four cooperation mode
 ls are investigated: cooperation on production capacity\, cooperation on l
 ogistics activities\, cooperation on product assortments\, and cooperation
  on procurement. By using analytical modeling\, the characteristics of a b
 eneficial cooperation are determined and questions regarding the design an
 d the operation of the models are answered. Finally\, implementation of th
 e cooperation-based business models in different industries in Turkey is d
 iscussed and the results obtained are reported. It is observed that when t
 he conditions for a beneficial cooperation are met and it is implemented p
 roperly\, cooperation is an effective competitive strategy. Therefore\, co
 operation-based business models are recommended to improve the competitive
 ness of producers.
LOCATION:Seminar Room 3\, Alan Reece Building Institute for Manufacturing 
 (IfM)\, 17 Charles Babbage Road\, Cambridge CB3 0FS
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