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SUMMARY:Doing Business in Africa (King's/Cambridge-Africa Seminar) - Lanre
  Akinola\, Editor of 'This Is Africa' (a Financial Times Ltd publication t
 hat gives a global perspective on the policy and business environment acro
 ss the African continent\, as well as Africa's strategic relationships wit
 h other world regions)
DTSTART:20140206T180000Z
DTEND:20140206T190000Z
UID:TALK50136@talks.cam.ac.uk
CONTACT:Dr Pauline Essah
DESCRIPTION:The term "Africa Rising" is one the world is increasingly fami
 liar with. The investment story\, driven by young populations\, growing co
 nsumer markets and unprecedented growth rates\, has got international busi
 ness especially excited. Investment levels are soaring\, and there is a pa
 lpable sense of optimism that Africa may have\, finally\, turned a corner.
  \n\nDespite strong reasons for this optimism\, doing business in the cont
 inent's economies continues to be a profoundly challenging and sobering re
 ality for firms eager to tap into its success\, from large multinationals\
 , to homegrown companies and innovative start-ups. With murmurings of an u
 pswing in Western economies this year\, the need for vigilance and nuance 
 in understanding the African business landscape is as high as ever. The pr
 esentation will provide a critical\, but constructive assessment of the "A
 frica Rising" narrative from a business perspective.
LOCATION:Wine Room\, King's College\, Cambridge\, CB2 1ST
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