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SUMMARY:International Operations Management in Brazilian Multinationals - 
 Afonso Fleury\, Silas Ferreira\, Yongjiang Shi
DTSTART:20140128T100000Z
DTEND:20140128T104500Z
UID:TALK50631@talks.cam.ac.uk
CONTACT:Louise Rowland
DESCRIPTION:\n"International Operations Management (IOM) is still an overl
 ooked field of research\, partly because it is assumed that international 
 production occurs in the domains of a single organization: the developed c
 ountry multinational company (DMNC). Implicitly\, IOM models consider that
  the only distinction between a domestic firm and its multinational counte
 rpart is that production sites are locatedin different countries. \nSuch m
 odels rarely seem to bear any contextualization or concern with other fact
 ors that influence international operations as if the headquarters in the 
 home country exerted full control over operations sites. That is to say th
 at the orchestration of the company’s network of subsidiaries in terms o
 f design\, execution\, and the value it creates\, usually aims at lowering
  production and transportation costs. On the other hand\, International Bu
 siness (IB) has developed a handful of theories looking at the context and
  its influences but seldom focusing on IOM. That changes when emerging cou
 ntry multinationals (EMNCs) are analyzed because a) EMNCs do not display t
 he market power that DMNCs are supposed to have\; b) EMNCs are born in cou
 ntries where the context has relevant influence on both their evolution an
 d internationalization. \nTherefore\, the study of EMNC’s IOM requires a
  specific analytical framework\, which is this paper’s main target. In o
 rder to build that framework\, concepts from IB and IOM disciplines are in
 terwoven. A three-level analytical framework looks at the headquarters and
  its home country context\, subsidiaries in their respective host country 
 contexts\, and the global production network (GPN) that hovers over all th
 ose protagonists. The application of the framework is illustrated by a pre
 liminary fieldwork\, including one relevant case. The framework might be u
 sed for the study of DMNCs\, depending on the approach to be adopted."\n\n
 \n
LOCATION:Seminar Room 3\, IfM\, 17 Charles Babbage Road\, Cambridge CB3 0F
 S
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