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SUMMARY:The Art of Corporate Storytelling - Steve Clayton\, Microsoft
DTSTART:20140417T150000Z
DTEND:20140417T160000Z
UID:TALK51501@talks.cam.ac.uk
CONTACT:Microsoft Research Cambridge Talks Admins
DESCRIPTION:Steve Clayton is Editor of the Next at Microsoft blog\, reside
 nt Microsoft storyteller and manages Microsoft’s ‘owned’ corporate m
 edia platforms. In this role\, Steve works with teams across Microsoft to 
 tell the story of Microsoft via Microsoft News Center\, Twitter\, Facebook
  and YouTube and was the architect of the acclaimed “88 Acres” story t
 hat heralded a new direction for Microsoft’s corporate storytelling. In 
 this talk\, Steve will give his thoughts on why storytelling is such a hot
  topic\, what Microsoft’s approach is and offer thoughts on how we can a
 ll be better storytellers.
LOCATION:Auditorium\, Microsoft Research Ltd\, 21 Station Road\, Cambridge
 \, CB1 2FB
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