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SUMMARY:Business Models and Technological Innovation -  Charles Baden-Full
 er\, City University\, London
DTSTART:20140509T090000Z
DTEND:20140509T094500Z
UID:TALK52530@talks.cam.ac.uk
CONTACT:Yongjiang Shi
DESCRIPTION:Charles Baden-Fuller from Cass Business School\, City Universi
 ty\, London\, is going to introduce his most recent paper on Long Range Pl
 anning about business model and technological innovation (http://www.scien
 cedirect.com/science/article/pii/S0024630113000691).\n\nCharles Baden-Full
 er is the Centenary Professor of Strategy and leader of the Strategy Group
  at Cass Business School. He is famous for his strategy insights into the 
 management of mature firms written up in many academic articles and his (c
 oauthored) Harvard Business Press 'Rejuvenating the Mature Business'. He i
 s also well known for his work on networked organisations and the manageme
 nt of young high technology firms\, particularly in drug development. One 
 of his current areas of research is on High-Technology: How young firms ca
 n grow successfully including business models for successful growth. Charl
 es Baden-Fuller in the last few years raised more than £4 million for res
 earch from the EU\, and the UK ESRC and EPSRC. Charles currently holds a m
 ajor RCUK grant on ‘Building Better Business Models’. From 1999 to 201
 0\, he was also Editor-in-chief of Long Range Planning\, a leading interna
 tional strategy journal read by practitioners and academics. His honors in
 clude being made an SMS Fellow in 2010.\n\n"Business models are fundamenta
 lly linked with technological innovation\, yet the business model construc
 t is essentially separable from technology. We define the business model a
 s a system that solves the problem of identifying who is (or are) the cust
 omer(s)\, engaging with their needs\, delivering satisfaction\, and moneti
 zing the value. The framework depicts the business model system as a model
  containing cause and effect relationships\, and it provides a basis for c
 lassification. We formulate the business model relationship with technolog
 y in a two-way manner. First\, business models mediate the link between te
 chnology and firm performance. Secondly\, developing the right technology 
 is a matter of a business model decision regarding openness and user engag
 ement. We suggest research questions both for technology management and in
 novation\, as well as strategy."
LOCATION:Seminar Room 3\, Alan Reece Building Institute for Manufacturing 
 (IfM)\, 17 Charles Babbage Road\, Cambridge CB3 0FS
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