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SUMMARY:Cambridge Network Event: Breakfast Networking - Public Relations -
  Rachel Holdsworth - Holdsworth Associates\, Paul Casciato -  Cheary &amp\
 ; Gallagher\, Richard Blackburn - Energi Technical Marketing
DTSTART:20140925T070000Z
DTEND:20140925T090000Z
UID:TALK53634@talks.cam.ac.uk
CONTACT:30953
DESCRIPTION:Do you want more customers? Investors? Collaborators? Employee
 s? Then you need to ensure that the right people have heard of you and kno
 w what your company does. This breakfast session will examine putting toge
 ther a public relations campaign and will include writing press releases a
 nd media relations.\n\nBuilding and maintaining a good reputation is vital
  for business growth and core to achieving this is through well-managed pu
 blic relations (PR). PR helps organisations to achieve their objectives by
  creating the right positioning and messaging and communicating effectivel
 y with key audiences.\n\nIn a digital age there are now more ways to engag
 e with these audiences.  An integrated PR campaign will include both indir
 ect communication through media relations and direct through events\, conf
 erences\, online and social media. \n\nThis session will focus on how to c
 reate an integrated PR campaign\, led by Rachel Holdsworth of Holdsworth A
 ssociates\, a Cambridge-based agency that specialises in supporting techno
 logy\, healthcare and lifescience businesses. \n\nIt will then focus on on
 e aspect of your PR campaign - dealing with the press. Paul Casciato from 
 Cheary & Gallagher will give you some pointers on how to prepare to delive
 r clear and convincing ideas to journalists.\n\nDespite the proliferation 
 of social media and other channels\, the press release remains an importan
 t communications tool. Richard Blackburn of Energi Technical Marketing wil
 l conclude the session with some hints and tips on how to write a good pre
 ss release.\n \nTopics and Speakers\n\nPutting a PR campaign together\n
 Rachel Holdsworth\, Holdsworth Associates\n\nSpeaking to the press\nPaul C
 asciato\,  Cheary & Gallagher\n\nHow to write a press release\nRichard 
 Blackburn\, Energi Technical Marketing\n\n\nTo book on please click on thi
 s link - http://www.cambridgenetwork.co.uk/events/breakfast-networking-pub
 lic-relations/ \n 
LOCATION:Future Business Centre\, King’s Hedges Road\, Cambridge\, CB4 2
 HY
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