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SUMMARY:Eating to win: How sportsmen used health foods\, and vice versa\, 
 from 1890 to the Great War. - Lesley Stenitz (Faculty of History\, Univers
 ity of Cambridge)
DTSTART:20141104T131000Z
DTEND:20141104T140000Z
UID:TALK53927@talks.cam.ac.uk
CONTACT:Dr Duncan Needham
DESCRIPTION:Many new industrially processed foods such as Bovril beef extr
 act and Plasmon protein powder were launched during the late nineteenth an
 d early twentieth centuries. These\, and several others\, were made of the
  waste left over from other industrial and food manufacture. Nevertheless\
 , the food manufacturers used overt and covert advertising to position the
 m as health foods by associating them with sportsmanship and muscularity. 
 They linked the eating of these peculiar foods\, in the minds of consumers
 \, both to the sciences of nutrition and of fitness (physiology)\, and to 
 the social and cultural values associated with sports. Some sportsmen also
  used and endorsed such industrial health foods as part of their training 
 regimes\, not just for their apparent health benefits or for the money tha
 t the manufacturers paid them\, but also to display their own expertise in
  the new sciences of the body. This paper explores how food manufacturers 
 exploited the positive values associated with sportsmanship to promote the
 ir foods\, and how sportsmen used the foods to increase their scientific s
 tanding as well as their muscularity.\n\n\nLesley Steinitz is mid-way thro
 ugh writing her History PhD which looks at industrially manufactured healt
 h foods during the decadent era around the turn of the twentieth century. 
 She is a mature student.
LOCATION:The Richard King Room\, Darwin College
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