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SUMMARY:THE SMALL BIG\, how small changes can make a big difference to you
 r influence - Robert Cialdini\, Arizona State University
DTSTART:20140919T133000Z
DTEND:20140919T160000Z
UID:TALK54305@talks.cam.ac.uk
CONTACT:Luke Slater
DESCRIPTION:• How might policy makers go about persuading citizens to ch
 ange their behaviour in ways that benefit the wider society?\n• What ste
 ps can a business take to capture their target audience’s attention\, sw
 ay the undecided and convince customers to buy their products?\n• How ca
 n charities and social enterprises compete in a noisy\, self-interested wo
 rld that is already saturated with messages and competing information?\n
 • And how might you convince your boss you’re worth that pay rise\, pe
 rsuade your partner to put out the recycling\, position yourself for that 
 upcoming promotion or simply get your kids to put down the iPad for ten mi
 nutes and study for that test?\n\nWhatever your role in life much of your 
 success is dependent on your ability to effectively influence and persuade
  others. But how? In his first ever visit to the University of Cambridge w
 orld renowned and eminently respected persuasion researcher Dr. Robert Cia
 ldini will explore some of the fundamental principles of the influence pro
 cess\, including insights from his latest book THE SMALL BIG\, co-authored
  with long time collaborators Steve Martin and Noah Goldstein.\n\nAbout th
 e presenter\nProfessor Robert Cialdini is a world renowned researcher in t
 he field of influence\, persuasion and human compliance. His original rese
 arch has attracted the interest of world leaders\, policy makers and senio
 r executives as well as inspiring new generations of social scientists. Hi
 s international bestselling books have sold close to 3 million copies\, be
 en rated as ‘Breakthrough Ideas for Business’ and are taught on execut
 ive programmes in Business Schools around the world.\n \nHe received his P
 h.D from the University of North Carolina and post-doctoral training from 
 Columbia University. He has held Visiting Scholar Appointments at Ohio Sta
 te University\, the University of California\, the Annenberg School of Com
 munications\, and the Graduate School of Business of Stanford University. 
  He is currently Regents’ Professor Emeritus of Psychology and Marketing
  at Arizona State University. \n \nIn the field of influence and persuasio
 n he is the world’s most cited living social scientist.
LOCATION:Castle Teaching Room\, Cambridge Judge Business School
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