BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Talks.cam//talks.cam.ac.uk//
X-WR-CALNAME:Talks.cam
BEGIN:VEVENT
SUMMARY:Toms\, Tom Boys\, Girls and Tom Tom  - Mindy Abovitz
DTSTART:20140918T153000Z
DTEND:20140918T170000Z
UID:TALK54327@talks.cam.ac.uk
CONTACT:Lucian Stephenson
DESCRIPTION:Mindy Abovitz\, the publisher of Tom Tom Magazine and a drumme
 r herself\, will talk about the evolution of starting the only magazine ab
 out female drummers in the world. She will discuss why she gravitated towa
 rds the drum set\, how she initially set out to affect Google search resul
 ts for keywords “girl drummer” and “woman drummer” and how that en
 ded up in her running a print magazine that is distributed globally and gr
 owing daily. She will talk about what marketing to women in a male dominat
 ed market looks like and the challenges of re-branding an instrument that 
 is currently gendered male to ultimately including all genders. \n\n*Tom T
 om Magazine* is the only magazine in the world dedicated to female drummer
 s. It is 64 page full colour quarterly print magazine\, website\, events\,
  social media movement and community. Tom Tom is currently on it’s 19th 
 issue and is distributed to Guitar Centres all throughout the United State
 s and Barnes & Nobles in the US and Canada. Tom Tom serves as the ultimate
  go-to guide for the latest information of girl drummers and beat makers. 
 Tom Tom seeks to raise awareness about female percussionists from all over
  the world and hopes to inspire women and girls of all ages to drum\, all 
 while strengthening and building the community of otherwise fragmented fem
 ale musicians. We cover drummers of all ages\, races\, styles\, skill leve
 l\, and notoriety.\n\n*Bio*\n\nMindy Abovitz is a self taught drummer and 
 drum machine programmer with a Masters in Media Studies from The New Schoo
 l for Social Research. She started Tom Tom Magazine\; the first and only m
 agazine about female drummers\, in 2009. She hopes to impact the music ind
 ustry through print media\, new media\, showcases\, panels and community i
 nteractions and see a 50% increase of female drummers in the next ten year
 s. The magazine has a feminist mission and seeks to balance out the gender
  imbalance in the music industry. Mindy has lectured\, performed and held 
 panels at: Sarah Lawrence\, Carnegie Melon\, Smith College\, UCSD\, UCLA\,
  CalArts\, RISD\, Perez Art Museum Miami and MoMA PS1 amongst other instit
 utions. She has received press in FADER Magazine\, Paper Magazine\, BUST\,
  Miami New Times\, LA Weekly\, Miami Herald\, Gawker\, Smithsonian and Aut
 ostraddle.\n
LOCATION:Faculty of Education\, 184 Hills Road\, Cambridge\, CB2 8PQ\, DMB
 \, Room GS5
END:VEVENT
END:VCALENDAR