BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Talks.cam//talks.cam.ac.uk// X-WR-CALNAME:Talks.cam BEGIN:VEVENT SUMMARY:Enterprise Tuesday 2014/2015: Forget Venture Capital! Get Customer s To Fund You - Dr John Mullins\, Associate Professor of Management Practi ce in Marketing &\; Entrepreneurship at London Business School\; Chaire d by Dr Uday Phadke\, Chief Executive of Cartezia DTSTART:20141111T180000Z DTEND:20141111T210000Z UID:TALK56105@talks.cam.ac.uk CONTACT:Enterprise Tuesday DESCRIPTION:Many new ventures never use venture capital. So how do they ge t the money to start and grow their business? The answer lies with the cus tomers. Michael Dell\, Bill Gates and Banana Republic′s Mel and Patricia Ziegler all used customers to develop their iconic companies. In this ses sion\, *Dr John Mullins* of London Business School will talk about his pra gmatic thinking on business and what entrepreneurs need in the early stage s of a venture. \n\nJohn is one of the foremost business academics and pra ctitioners in the field of entrepreneurship. He has 20 years of executive experience in high-growth retailing firms including two ventures he founde d and one he took public. John's first trade book\, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Launching a Lean Start-Up (now 4e\, London: Prentice-Hall/FT 2013)\, has become the defini tive work on the assessment and shaping of entrepreneurial opportunities a nd is widely used by investors and entrepreneurs and in university courses worldwide. \n\n*If you're interested in attending\, please register onlin e » http://www.cfel.jbs.cam.ac.uk/programmes/enterprisetuesday/register.h tml*\n\nJohn will be signing copies of his book *‘The customer-funded bu siness’* at Enterprise Tuesday. The books are available to purchase for £20 (cash only) on a first-come\, first-served basis. \n\nPurchase a copy of ‘The customer-funded business’ »\nhttp://www.amazon.co.uk/The-Cus tomer-Funded-Business-Finance-Customers/dp/111887885X \n\nRead press relea se on ‘The customer-funded business’ »\nhttp://www.london.edu/newsand events/news/2014/08/_The_Customer-Funded_Business_1841.html \n\n\nEnterpri se Tuesday is a series of FREE evening lectures and networking sessions de livered by the *Centre for Entrepreneurial Learning (CfEL)* which take pla ce from November to the end of February in Cambridge. The programme aims t o introduce participants to the world of business\, as well as to encourag e and inspire individuals to pursue their entrepreneurial ambition. It is the most popular non-assessed programme within the University and the mode l has been adopted by numerous other academic institutions as well as corp orations.\n\nEnterprise Tuesday is open to all University of Cambridge sta ff and students\, members of other universities and the local business com munity. The series is particularly relevant for postgraduate students cons idering future career paths\, those exploring entrepreneurial opportunitie s and looking to build high quality networks with experts and practitioner s.\n\n*Weekly format:*\n\n18:00-18:30 Registration We advise attendees to arrive as early as possible in order to ensure a seat (particularly in Mic haelmas Term).\n\n18:30-20:00 Lecture The lectures will cover some of the practical skills that are needed to successfully commercialise an idea. Th ese lectures are delivered by a number of successful and experienced entre preneurs.\n\n20:00-21:00 Networking This represents an opportunity to netw ork with guest speakers and other aspiring entrepreneurs.\n\nRegister now to secure your place » http://www.cfel.jbs.cam.ac.uk/programmes/enterpris etuesday/register.html\n LOCATION:Leacture Theatre 0\, University of Cambridge Department of Engine ering\, Trumpington Street\, Cambridge CB2 1PZ END:VEVENT END:VCALENDAR