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SUMMARY:The Physical Web  - Scott Jenson\, Google
DTSTART:20141112T140000Z
DTEND:20141112T150000Z
UID:TALK56186@talks.cam.ac.uk
CONTACT:Microsoft Research Cambridge Talks Admins
DESCRIPTION:The Physical Web github.com/google/physical-web is an effort t
 o extend the core superpower of the web - the URL - to everyday physical o
 bjects. Our core premise is that you should be able to walk up to any “s
 mart” physical object (e.g. a vending machine\, a poster\, a toy\, a bus
  stop\, a rental car) and interact with it without first downloading an ap
 p. The user experience of smart objects should be much like links in a web
  browser: i.e.\, just tap and use. Prototype of a vending machine 
LOCATION:Auditorium\, Microsoft Research Ltd\, 21 Station Road\, Cambridge
 \, CB1 2FB
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