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SUMMARY:Teaching the Alphabet of Health to the Indian Masses: The Visual L
 anguages of the Red Cross in India\, 1918-1939 - Adrian Ruprecht\, PhD Can
 didate\, Faculty of History\, University of Cambridge
DTSTART:20150216T160000Z
DTEND:20150216T180000Z
UID:TALK56809@talks.cam.ac.uk
CONTACT:Dr Annamaria Motrescu-Mayes
DESCRIPTION:This seminar explores the visual languages and representations
  of the Red Cross Movement in colonial India during the interwar period. D
 rawing on the First World War experience of mass par- ticipation\, the use
  of large scale propaganda machineries and the availability of films as ne
 w medium of instruction\, the newly estab- lished Indian Red Cross Society
  embarked on the task to educate the Indian masses in the ‘alphabet of h
 ealth’. As high illiteracy was perceived to be among the chief problems\
 , a host of specifically visual educational\, pedagogic and performative s
 trategies were devised to meet the needs of the Indian context. The visual
  representations of the Red Cross in colonial India shed light on the glob
 al and transnational interconnectedness of humanitarian discourses and vis
 ual languages and reveal complex negotiations of social\, colonial and rac
 ial hierarchies.
LOCATION:S2 Seminar Room\, Alison Richard Building\, 7 West Rd.
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