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SUMMARY:So what’s your technology actually worth? - Clare Farrukh\, Seni
 or Research Associate\, Institute for Manufacturing
DTSTART:20150320T120000Z
DTEND:20150320T140000Z
UID:TALK58219@talks.cam.ac.uk
CONTACT:Jo Griffiths
DESCRIPTION:To get industrial support at any stage in your career you need
  a clear grasp of what value your research might deliver.  How do you go a
 bout estimating this?  How might value be different for different companie
 s?  Where do you start – technology or industry?\n\n*Clare Farrukh* will
  describe a structured process and the key questions to address in estimat
 ing the value of your technology and how to position this in the eyes of a
 n industrial partner.  Come along to find out the important issues and how
  to address them.\n\nFriday 20 March\, with lunch at 12:00\, proceedings s
 tart at 12:30\, informal Q&A from 13:30 to 14:00\n\nLecture Room 6\, Engin
 eering Department\, Trumpington St.\n\nTo attend\, please contact Jo Griff
 iths (*jo.griffiths@eng.cam.ac.uk*)\, telling her also of any dietary requ
 irements.\n\nClare is a Senior Research Fellow in the Centre for Technolog
 y Management and has spent many years researching better ways of initiatin
 g and conducting technical / commercial discussions.\n\nIn our April semin
 ar\, Nicky Athanassopoulou will extend this theme by describing how to wor
 k with industry to map out the strategic implications of adopting your tec
 hnology\, building on the answers you will have explored in this seminar. 
  So come along to both and equip yourself with the tools to describe your 
 value to industry.\n
LOCATION: Cambridge University Engineering Department\, Lecture Room 6
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