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SUMMARY:Well Dressed? The present and future sustainability of clothing an
 d textiles in the UK - Julian M.Allwood\, Søren E Laursen\, Cecilia M de 
 Rodriguez\, Nancy M P Bocken (IfM\, University of Cambridge)
DTSTART:20061115T170000Z
DTEND:20061115T180000Z
UID:TALK5862@talks.cam.ac.uk
CONTACT:Tom Counsell
DESCRIPTION:Most work to date on 'sustainability' has had a strong focus o
 n measurement\, and where change is recommended\, this is usually expresse
 d through policy\, economics and sociology. Practical change that will hav
 e a globally significant effect is assumed to emerge from policy and econo
 mic incentives. However the UK's Carbon Trust in aiming at a 60% carbon em
 issions reduction by 2050 can only identify economically viable change of 
 around 25% of current emissions within the industrial sector. What is requ
 ired to make a substantial change?\n\nThis seminar presents the outcome of
  a five person-year study conducted at the Institute for Manufacturing on 
 the future supply of clothing and textiles to the UK. The bulk of the work
  of the project was a scenario analysis of various future means to meet th
 e UKs demand for clothing and textiles. The scenarios were developed with 
 three case study products\, and analysed according to the "triple bottom l
 ine"\, including environmental life cycle costs\, calculation of national 
 accounts and prediction of employment changes.\n\nIn the seminar we will g
 ive an outline of the methodology\, present the main findings and describe
  the 'ideal consumer' who would drive change in the sector. We will conclu
 de with a discussion of the barriers to developing 'ideal consumer' behavi
 our and look at means to overcome them.
LOCATION:Lecture Room\, Institute for Manufacturing IfM
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