BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Talks.cam//talks.cam.ac.uk//
X-WR-CALNAME:Talks.cam
BEGIN:VEVENT
SUMMARY:Service typology: A classification model for product-service offer
 ings - Veronica Martinez\, a Senior Research Associate in Cambridge Servic
 e Alliance
DTSTART:20150417T090000Z
DTEND:20150417T094500Z
UID:TALK59123@talks.cam.ac.uk
CONTACT:Yongjiang Shi
DESCRIPTION:"Organisations have been approaching servitisation in an unstr
 uctured fashion. This is partially because there is insufficient understan
 ding of the different types of Product-Service offerings. Therefore\, a mo
 re detailed understanding of Product-Service types might advance the colle
 ctive knowledge and assist organisations that are considering a servitisat
 ion strategy. Current models discuss specific aspects on the basis of few 
 (or sometimes single) dimensions. In this paper\, we develop a comprehensi
 ve model for classifying traditional and green Product-Service offerings\,
  thus combining business and green offerings in a single model. The paper 
  fosters the introduction of innovative Product-Service Systems as promisi
 ng business models to address environmental and social challenges.  The jo
 urnal paper could be accessed : http://www.cambridgeservicealliance.org/up
 loads/downloadfiles/2014%20December_A%20classification%20model%20for%20pro
 duct-service%20offerings.pdf".
LOCATION:Seminar Room 1\, IfM\, 17 Charles Babbage Road
END:VEVENT
END:VCALENDAR