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SUMMARY:Clean\, Moral\, and Beyond: Clues to the Embodied Metaphorical Min
 d - Prof Spike Lee (Management\, University of Toronto)
DTSTART:20150427T130000Z
DTEND:20150427T143000Z
UID:TALK59247@talks.cam.ac.uk
CONTACT:Gabriela Pavarini
DESCRIPTION:The body influences the mind. But which bodily states influenc
 e which mental states? Can they be predicted? It turns out the metaphors w
 e use frequently\, effortlessly\, and unconsciously in daily life are wind
 ows into the links between our concrete bodily experiences and abstract ps
 ychological experiences (e.g.\, clean-moral\, warm-friendly\, heavy-import
 ant\, high-powerful). This insight has been the focus of a rapidly growing
  body of experimental demonstrations. While demonstrations abound\, mechan
 isms remain unclear. Using the domain of cleanliness as a testbed\, I will
  present accumulating evidence that cleansing exerts metaphorical influenc
 e way beyond the moral domain. Cleansing eliminates free-choice dissonance
 \, reduces luck-based decisions\, changes goal priming effects\, and more.
  These findings provide clues to a new mechanism of cleansing effects. Mor
 e broadly\, they raise the possibility that bodily states not only activat
 e metaphorically associated concepts and feelings\, but also function as e
 mbodied metaphorical procedures.\n\nAbout the presenter:\nSpike W. S. Lee 
 is an Assistant Professor of Marketing at the University of Toronto. He is
  interested in the embodied and metaphorical nature of human thinking\, wh
 ich often leads to quirky effects (e.g.\, physical cleansing helps people 
 move on by "wiping the slate clean"\; when people "smell something fishy\,
 " they become suspicious and invest less money in a trust-dependent econom
 ic game). Specifically\, he explores how the mind interacts with the body 
 in multiple ways\; why mind-body relations are often predicted by the meta
 phors we use\; when and how metaphors influence judgment\, affect\, and be
 havior\; what cognitive principles govern these metaphorical effects and h
 ow they vary by experimental\, social\, and cultural context.\n
LOCATION:Ground Floor Lecture Theatre\, Department of Psychology\, Downing
  Site
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