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SUMMARY:Research Group: 'Convening citizen engagement: why mediation matte
 rs for audience participation in interactive broadcast shows' - Dr Claudia
  Abreu Lopes\; Dr Sharath Srinivasan (Africa's Voices\; CGHR)
DTSTART:20160509T120000Z
DTEND:20160509T130000Z
UID:TALK60642@talks.cam.ac.uk
CONTACT:Babak Mohammadzadeh
DESCRIPTION:This paper makes two important contributions to our understand
 ing of interactive broadcast media. First it provides empirical evidence t
 hat such shows are convened social spaces. It does this by introducing\, a
 nd providing evidence of\, the distinct role of the ‘mediation context
 ’ as a determinant of audience participation. We use the ‘mediation co
 ntext’ to refer to ways in which audiences are socialised into thinking 
 about this space as one in which people like them may have a voice that co
 unts. Analysing data from a household survey conducted in rural and urban 
 constituencies in Kenya and Zambia in 2013\, we find strong evidence that 
 if audience members trust the presenter or know others who participate in 
 these shows\, all other things equal\, the odds are much higher that they 
 are likely to participate themselves. Secondly\, the paper looks more clos
 ely at why the mediation context and the convened nature of interactive br
 oadcast matters to whether and how these social spaces may constitute ‘p
 ublics\,’ that involve active citizen engagement in public and political
  affairs. In so doing\, the paper makes a distinctive contribution to theo
 retical understandings of how participatory digital media – specifically
  here\, the convergence of broadcast media with new ICT – are shaping Af
 rican democracy.\n\n\n\nThe University of Cambridge Centre of Governance a
 nd Human Rights Research Group is a forum for graduate students and early-
 career researchers from any department and disciplinary background researc
 hing issues of governance and human rights in the global\, regional\, and 
 national contexts. This is an excellent opportunity to receive cross-disci
 plinary feedback\, to produce a published CGHR Working Paper with editoria
 l help\, and to meet and network with student and academic researchers.\n\
 nThe CGHR Research Group meets every first Monday of the month from 1 to 2
 pm in the Alison Richard Building\, Department of Politics and Internation
 al Studies (7 West Road). Participants may bring their lunch\, and tea and
  coffee will be provided after the seminar.\n\nThe aim is to facilitate an
  exchange between younger and more established researchers\, offering a fo
 rum for the development of new and innovative ideas\, constructive critici
 sm and stimulating debate. Each month\, one paper will be presented\, and 
 detailed feedback will be provided by a discussant (an established researc
 her\, to be arranged by the Convenor) before opening up for a wider exchan
 ge. Presenters will be encouraged to incorporate feedback into a revised d
 ocument\, for possible publication as a CGHR Working Paper.\n\nCall for Pa
 pers\n\nWe are looking to confirm presenters for coming terms. To present 
 a paper or for more information on the research group\, please contact the
  convenor\, Babak Mohammadzadeh\, bm487@cam.ac.uk\n\nMore about the CGHR R
 esearch Group: http://www.cghr.polis.cam.ac.uk/events/research_group
LOCATION:S3\, Alison Richard Building\, Sidgwick Site\, 7 West Rd\, CB3 9D
 T
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