BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Talks.cam//talks.cam.ac.uk//
X-WR-CALNAME:Talks.cam
BEGIN:VEVENT
SUMMARY:Negotiating 'applied science' in the early 1930s: new media\, new 
 discourses\, new ideology - Robert Bud (Science Museum\, London)
DTSTART:20151126T163000Z
DTEND:20151126T180000Z
UID:TALK61108@talks.cam.ac.uk
CONTACT:Marta Halina
DESCRIPTION:The study of the way science is talked about\, in the press\, 
 literature and the media as well as academia and politics provides a way o
 f going beyond the problems of 'popularisation'. The term 'applied science
 ' has been redeployed and reshaped over two centuries since its introducti
 on into English in the early 19th century. Its meanings have come certainl
 y from negotiations among policy makers\, but also from the institutions t
 o which it has been applied\, the speeches in which it has been invoked\, 
 and the stories through which its triumphs have been retold in books\, bro
 adcast through the media\, and displayed in museums. Its progress has serv
 ed to give substance to the difference between past\, present and future. 
 Having outlined this methodological framework\, the paper will focus on a 
 key period during the early 1930s in which BBC radio created a new context
  for talk about science and HG Wells deftly managed a variety of platforms
  – books\, film and newspapers – to promote Wellsianism. During this p
 eriod the concept of 'applied science' was allied to such related concepts
  as planning\, rationalisation and research\, as illustrated by Aldous Hux
 ley's _Brave New World_ of 1933. I shall argue for the relevance of Michae
 l Freeden's term 'ideology' to denote this ensemble of concepts in the pub
 lic sphere.
LOCATION:Seminar Room 2\, Department of History and Philosophy of Science
END:VEVENT
END:VCALENDAR