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SUMMARY:‘A Picture Is Worth a Thousand Words’: Visually Assigned Meani
 ng and Meta-Narratives of the Global Financial Crisis - Professor Markus H
 oellerer\, WU Vienna University of Economics and Business Administration
DTSTART:20151030T120000Z
DTEND:20151030T133000Z
UID:TALK61665@talks.cam.ac.uk
CONTACT:Rene Wiedner
DESCRIPTION:Although the Global Financial Crisis (GFC) has constituted a m
 ajor challenge for socio-economic actors located at the interface of organ
 izations\, markets\, and society\, scholarly attention within the domain o
 f organization and management studies has been surprisingly scarce. Taking
  the proliferation of visual material in virtually all social spheres as t
 he point of departure\, this article sets out to examine the discursive me
 chanisms by which a multiplicity of different but interrelated events has 
 become encapsulated in the specific idea of the GFC with identifiable boun
 daries and coherent narratives. In more detail\, we argue that images and 
 other visual artifacts constitute a key resource for negotiating social re
 ality: They communicate information\, issues\, accounts\, legitimate cast 
 of actors\, and underlying frames of reference in an immediate\, comprehen
 sive\, metaphoric\, emotional\, and intelligible way. Using data from glob
 al news coverage of the GFC in the Financial Times between 2008 and 2012\,
  we analyze the various pitches and storylines employed in news articles\,
  and find that only a limited number of meta-narratives is used to provide
  a comprehensible theorization of the GFC. In addition\, we identify disti
 nct multimodal techniques that are used to successfully  evoke these meta-
 narratives. Our research contributes to the growing body of visual organiz
 ation studies\, employs a novel methodological design of examining multimo
 dal discourse\, and adds to existing work on economic and/or social crises
 .\n\nKeywords. Visual rhetoric\; images\; discourse\; multimodality\; mult
 imodal techniques\; meaning\; meta-narratives\; framing\; global financial
  crisis\; media\; Financial Times
LOCATION:Judge Business School\, W2.02
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