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SUMMARY:Sensory maps - Dr Daniele Quercia\, Bell Labs
DTSTART:20151117T104000Z
DTEND:20151117T112000Z
UID:TALK62452@talks.cam.ac.uk
CONTACT:Dr Abraham Martin
DESCRIPTION:Researchers have used large quantities of online data to study
  social dynamics in new ways. That tremendous effort resulted in the emerg
 ence of a new research area called “computational social science”. Con
 sider the specific case of online networked individuals (e.g.\, users of T
 witter\, Instagram\, Flickr). Can their social dynamics be used to build b
 etter tools for future cities? To answer that question\, a few years ago\,
  our research started to focus on understanding how people psychologically
  experience the city. We used computer science tools to replicate 1970s so
 cial science experiments at scale\, at web scale. The result of that resea
 rch has been the creation of new maps\, maps where one does not only find 
 the shortest path but also the most enjoyable path. What if we had a mappi
 ng tool that would return the most enjoyable routes based not only on aest
 hetics but also based on smell and sound? This talk will address that ques
 tion by showing how a creative use of social media can tackle hitherto una
 nswered research questions (e.g.\, how to capture smellscapes and soundsca
 pes of entire cities)
LOCATION:Norwich Room\, University Information Services\, West Cambridge
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