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SUMMARY:A Decade of Thrill - Brendan Walker\, Middlesex University/Univers
 ity of Nottingham/Aerial
DTSTART:20151214T100000Z
DTEND:20151214T110000Z
UID:TALK62476@talks.cam.ac.uk
CONTACT:44515
DESCRIPTION:In 2005 Brendan Walker published the Taxonomy of Thrill\, wher
 e he presents findings from his research project “Chromo11: Engineering 
 The Thrill”. In “A Decade of Thrill” Brendan showcases a rich feast 
 of his resulting groundbreaking projects - that use technologies old and n
 ew - to explore the impact that the taxonomy has had on his own creative p
 ractice.\n\n“The Taxonomy of Thrill investigates the experience of thril
 l – how it works\, why it works\, and what such insights might mean for 
 designers. This research represents the first stage of a project called ch
 romo11: engineering the thrill\, which aims to design new types of thrilli
 ng experiences. A companion volume\, Thrilling Designs\, showcases selecte
 d design work. The increasing prevalence of electronic interaction has rei
 nvigorated a key aspect of design work – the crafting of delight. Howeve
 r\, designers have little control over the resulting flow of emotional eng
 agement\, and related feelings. If they understood more about the dynamics
  of such euphoric experiences\, in general and in relation to design\, cou
 ld they become directors of this emotional action? This question underpins
  chromo11 and influenced the writing of The Taxonomy of Thrill\, which off
 ers a design tool for directing the role of one powerful\, yet volatile\, 
 emotion – thrill.” The Taxonomy of Thrill\, 2005
LOCATION:Auditorium\, Microsoft Research Ltd\, 21 Station Road\, Cambridge
 \, CB1 2FB
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