BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Talks.cam//talks.cam.ac.uk// X-WR-CALNAME:Talks.cam BEGIN:VEVENT SUMMARY:Enterprise Tuesday 2015-2016 - Frugal Innovation: How to do More ( and Better) with Less - Professor Jaideep Prabhu*\, Jawaharlal Nehru Profe ssor of Indian Business &\; Enterprise at Cambridge Judge Business Scho ol\; and Emad Zaki El Sewedy*\, Group Chairman and Founder of El Sewedy El ectrometer Group DTSTART:20151117T180000Z DTEND:20151117T210000Z UID:TALK62519@talks.cam.ac.uk CONTACT:Enterprise Tuesday DESCRIPTION:The 2015-2016 Enterprise Tuesday series continues on 17 Novemb er with a talk on frugal innovation.\n\n*Guest speakers:*\n\n*Professor Ja ideep Prabhu*\, Jawaharlal Nehru Professor of Indian Business & Enterprise at Cambridge Judge Business School\n\n*Emad Zaki El Sewedy*\, Group Chair man and Founder of El Sewedy Electrometer Group\n\nThis session will intro duce the concept of frugal innovation\, pioneered in developing countries\ , now taking off in the West\, and how it holds the key to global growth. The first speaker will discuss the key ideas behind frugal innovation\, wi th examples\, and show how Cambridge entrepreneurs are well positioned to take a lead role. Our second speaker will present a case study of setting the vision and drive for a global business in a developing market and over coming the challenges of international expansion by implementing the princ iples of a frugal strategy.\n\n*If you're interested in attending please v isit our web site www.jbs.cam.ac.uk/enterprisetuesday and complete the onl ine registration form.* \n\nEnterprise Tuesday is free to attend and open to all University of Cambridge staff and students\, members of other unive rsities and the local business community. The series is particularly relev ant for postgraduate students considering future career paths\, those expl oring entrepreneurial opportunities and looking to build high quality netw orks with experts and practitioners.\n\n*Contact Us:* Email Frances Bycrof t\, Programme Manager at *enterprisetuesday@jbs.cam.ac.uk* LOCATION:Lecture Theatre 0\, University of Cambridge Department of Enginee ring\, Trumpington Street\, Cambridge CB2 1PZ END:VEVENT END:VCALENDAR